I’m a huge Formula 1 fan, and believe a creative team is very much like an F1 team (but with even faster reaction times).
I once received the client feedback, “Don’t use the word ‘tip-top’, it reminds me of ice cream.”
On the flip side, a junior copywriter called one of my workshops “absolutely amazing.”
Luckily, I take feedback with a smile.
I’ve ghost-written a letter for then-mayor, Boris Johnson.
And I’ve been beaten in Scrabble by 90s best-selling dance act, Moby.
I’ve helped people get #BoldInTheCold for Virgin Holidays, stop gritting their teeth at NatWest service letters, and save oodles of money on their bundles of joy with Boots.
My curiosity is boundless. Today, I learned dogs use 18 muscles to move their ears. Blimey.
Inger Writes 