Getting people to face mortality
OXFAM – integrated print, POS, DM
No-one likes to think about death. But everyone wants to feel like their life meant something. For OXFAM legacy giving, we turned the death ‘ick’ into a good feeling.
Getting people to enjoy every sip
Moët Hennessey – Content Strategy
For a pitch response, I created a 3-level content strategy, super-targeted to customers’ cities. Each email revealed hidden corners, the coolest spots and insider-only promotions – and helped win the pitch.
Getting people to feel like champions
Nike Women – website
Elite sportswomen sweat, swear and thrash opponents in their quest for victory. This no-holds barred attitude was the driving force behind Nike Women’s most progressive apparel site and the strapline, ‘Rock Victorious’.
Getting people to fall back in love
Costa Coffee – loyalty emails, app, site
Seasonal specials. Product launches. Maximum footfall and up selling, cross promotion and friend get friend. As Lead Writer and Brand Guardian, I was at the creative helm of this ‘fast-as-lightning’ CRM. We used human and data insights to create genuinely personal customer communications. Pulling in thousands of new Costa Club members and growing the account from a handful of beans to multi-millions.
Getting people to dream and believe
Open University – brand TOV, site, banners, print, content
Here’s a big brand refresh. We targeted people with more ambition than opportunity – or so they believed. With hard facts, colourful language and client collaboration on brand new TOV guidelines, I’m proud to have convinced thousands to dream, believe and achieve.
Getting people to embrace winter
Land Rover #Hibernot – content, email, letter
Land Rover owners never stand still. Time to explore a new take on adventure to acquire and retain new customers. We discovered they loved getting outdoors no matter what, but wanted more ideas on how. Crack on, we said, see winter differently with #Hibernot.
Getting the nod from Richard Branson
Virgin Holidays – 1:1 letter
“Hi, we need a letter sent to the winners of a Virgin Holidays honeymoon. Oh, and could you write it in an hour for our weekly CEO meeting?” I listened to Richard Branson talking on YouTube and worked out how he’d pass on his congratulations in simple, sincere way. Sir Richard signed it off instantly.
Getting people to invest in the best
Microsoft adCenter – B2B DM
Every second counts to a small business owner. Microsoft adCenter makes every penny of a budget work hard, using keywords to target only the people who are right for your product. Now when a new customer gets in touch, you know they’re serious.
Getting people to find cool stuff first
Ford Ka ‘Go Find It’ – films, visuals, site, app, banners, blogs, stunts
This ground-breaking campaign won ten awards, including two DMAs. It was the first use of a marketing QR code in Europe, and first branded Google Maps API site. As Lead Creative, I shot films, devised content strategy, briefed influencers, problem-solved with coders, masterminded a clean graffiti stunt in Berlin… oh, and wrote all the copy.
Getting people to save money
At M&C Saatchi, I concepted and wrote award-winning customer copy for O2, across emails, banners, SMS, push notification and direct mail. Here’s one of our most-successful emails – a playful way to talk directly to hardworking, cash-pressed families, in their own language.
Get in touch
Linkedin – linkedin.com/ingernordby
Insta – @streetfindstoday
Inger Writes 